What are cookies?

A cookie is a small data file stored on your computer or mobile device when you visit a website, enabling basic functionality or serving an additional purpose depending on the type of cookie. Cookies are created when your browser loads a specific website. We also use other technologies with similar purposes as cookies, such as pixel tags. When cookies are mentioned in this Cookie Policy, the term also includes these similar technologies. The purpose of cookies is benign; they are not harmful and cannot carry viruses. Nonetheless, cookies are under your control, and you can manage them at any time by accepting them (giving consent) or, just as easily, disabling them (withdrawing consent) and adjusting your cookie settings.

You can find more information about cookies on the following sites:

• www.allaboutcookies.org
• www.youronlinechoices.com
• www.aboutads.info/choices

Please note that some cookies may transfer data outside the European Union and the European Economic Area to countries that do not offer an adequate level of data protection. For each cookie, it will be specified from which country the service provider is operating. Your consent is sought in all these cases.

What types of cookies do we use?

VALAMAR RIVIERA uses various types of cookies.

Cookies by Function:

• Essential Cookies: These cookies are necessary for the proper functioning of the website and to provide basic functionalities for users. They are typically set in response to your actions, such as cookie settings, login, or filling out forms. These cookies do not store any information that could identify you.
• Functional Cookies: These cookies provide additional functionalities to the website to improve the user experience.
• Advertising Cookies: These cookies allow for the display of targeted ads, customised promotions, or marketing messages based on user interests and behavior.
• Analytical Cookies: These cookies allow us to analyse the performance and behavior of website users using anonymised data to improve the functionality and efficiency of the website.
• Personalization Cookies:These cookies enable personalized recommendations, customized content and settings, and an improved overall user experience.

Cookies by Source:

• First-party Cookies: These cookies originate from the website you are visiting and may be persistent or session-based. They enable websites to store data that will be reused upon your next visit.
• Third-party Cookies: These cookies come from other websites featured on the site you are visiting. They allow those external websites to track your internet use for marketing or analytical purposes.

Cookies by Duration:

• Persistent Cookies: These cookies remain on your device even after closing your browser. They allow websites to store data like login details, language preferences, or cookie settings so you don’t have to re-enter them during your next visit. Persistent cookies can remain on your computer or mobile device for days, months, or even years.
• Session Cookies: These cookies are deleted once you close your browser. They store temporary data, such as the last few pages you visited on a website or items in a shopping cart.

How do the cookies we use work?

Below is a description of the cookies we use most frequently. However, not all cookies listed may be present on every website. The exact cookies in use will be detailed in the consent banner on the specific web page you are visiting.

Google Technologies

We use certain Google technologies, although we cannot fully influence how Google processes data. Please review Google's privacy policies to understand how they handle your personal data. Note that Google can combine data collected across its services (depending on your account settings) to enhance their services and ads displayed to you.

More information:

• www.google.com/policies/privacy

Google Tag Manager

This tool allows website tags to be managed via an interface. The Google Tag Manager is cookie-free and does not, in principle, record personal data. However, the tags managed through this tool might collect data. This technology is necessary for essential website functions to operate.

More information:

• marketingplatform.google.com/about/analytics/tag-manager/use-policy/ 
• policies.google.com 

Google Analytics (analytical cookies)

We use Google Analytics 4 based on your consent to analyse website usage. Data is initially collected by us on the server side. We then forward this information to Google, which processes it on our behalf to analyse how you use the website, create reports on website activity, and provide us with additional services related to website usage. Sessions and campaigns automatically end after a specified period. User data is deleted or anonymised after 14 months, while cookies are stored for 24 months.

Additionally, we employ the IP anonymisation feature in Google Analytics. Google Analytics also utilises the Google Signals service, which helps us understand how users interact with the website across multiple devices and sessions. There is no direct data connection established between you and Google. Furthermore, cookies and other technologies are used to access information on your device.

More information:

• marketingplatform.google.com/about/analytics/terms/us/
• support.google.com/analytics/answer/6004245

Google Ads (marketing cookies)

We use Google Ads services for remarketing purposes, based on your consent. Google Ads uses cookies to generate conversion statistics for its advertising program. This remarketing service allows us to display more targeted ads for our website, tailored specifically to you and your interests. Remarketing involves showing ads about products you’ve shown interest in while visiting other websites. To enable this, when you visit our website where Google Ads is active, remarketing tags (pixels) are integrated into the webpage. These tags record websites you’ve visited, your interests, the offers you’ve clicked on, technical details about your browser and operating system, the websites you came from, the time of your visit, and other usage data. Based on this data, personalized ads relevant to your interests can be shown when you browse other websites.

With Google’s marketing services, user data is processed in a pseudonymised form. This means Google does not store or process your name or email address but rather associates relevant data with cookie-based pseudonymised user profiles. Essentially, Google cannot specifically identify you; ads are displayed to the cookie holder, not a personally identifiable individual. However, this does not apply if you’ve explicitly allowed Google to process data without pseudonymization. Information collected by Google’s marketing services is automatically forwarded to and stored on Google’s servers.

Alongside Google Ads, we use the "Enhanced Conversions" extension. Data entered into forms on our website is collected via tags, encrypted, and transmitted to Google Ads through an interface. This data is then matched by Google to existing user data to create comprehensive profiles. If you visit other websites utilizing Google Enhanced Conversions or similar Google services, this information may be linked to your unique Google ID. However, we do not access details of the other websites you visit. If you are logged into your Google account while browsing, your activity on our site, including data entries, is linked to your Google profile. To prevent this, you can log out of your Google account before visiting our website or withdraw your consent.

The purpose of this processing is to gain detailed insights into user behavior on our website, allowing us to better target advertisements and offers while optimising our campaigns. With Google Enhanced Conversions, we achieve a more holistic understanding of usage patterns and enhanced visibility in Google Ads analytics. We have no access to how Google might use this data for its purposes. Data is collected only with your explicit consent after form submission and once transmitted to us. The collected data is deleted after its purpose is fulfilled, no later than 60 days for unassociated data or 140 days for associated data.

We also use Google Customer Match with Google Ads to display relevant ads tailored to your interests and previous interactions with our website. Google Customer Match uses data you’ve provided to us to show personalized ads across Google platforms, including Google Search, YouTube, and Gmail. All information is encrypted and securely transmitted to Google, where it is matched to Google’s user data to create targeted ad campaigns. Your personal information remains protected and is used solely to provide advertisements relevant to your interests. For more details on how Google uses your data and how to control your privacy settings, please visit Google’s privacy page.

More information:

• www.google.com/policies/technologies/ads
• www.google.com/ads/preferences
• support.google.com/google-ads/answer/9888656
• support.google.com/google-ads/answer/6379332

Microsoft Advertising (marketing cookies)

We use Microsoft's conversion tracking technology, "Microsoft Advertising" (formerly "Bing Ads"), based on your consent. Microsoft Advertising places a cookie on your device if you accessed our website via a Microsoft Advertising ad. If a user visits certain pages on our site while the cookie is still active, Microsoft and we can recognise that the user clicked on an ad and was redirected to that page (the conversion page). Any personal data processed during this procedure is handled solely with your consent.

The data collected via the conversion cookie is used to generate conversion statistics, such as recording how many users reached the conversion page after clicking our ad. This helps us determine the total number of users who clicked on our ad and were redirected to the page with the conversion tracking tag. However, we do not receive any data that could personally identify users.

If you prefer not to participate in tracking, you can withdraw your consent by simply disabling Microsoft Advertising Conversion Tracking in your internet browser's settings.

Additionally, we use Microsoft Advertising Enhanced Conversions to display relevant ads based on your interests and prior interactions with our site. This service allows us to improve the accuracy of our campaigns using information you’ve provided, such as your email address or phone number, to better identify and target users on Microsoft platforms, including Bing, MSN, and Outlook. The data you share with us is encrypted and securely transmitted to Microsoft, where it is used to enhance the relevance of the ads you see. Your personal data remains protected and is used exclusively to deliver advertising tailored to you.

More information:

• privacy.microsoft.com/hr-hr/privacystatement
• ads.microsoft.com
• help.ads.microsoft.com/apex/index/3/en/60178

Facebook Pixel (Meta Pixel) (Marketing Cookies)

We use the “Facebook Pixel” (now known as “Meta Pixel”) based on your consent. This involves server-side tracking via Google Tag Manager, the Conversion API, and other tracking technologies. These tools enable us to monitor user behaviour after they have viewed or clicked on a Facebook ad. This process is used to assess the effectiveness of Facebook ads for statistical and market research purposes, as well as to optimise future promotional activities.

The data collected is provided to us in a pseudonymised format, and we generally do not have the means to identify individual users. However, the data is stored by Google and forwarded to Facebook, where it is processed. This allows it to be linked to individual user profiles, and Facebook may use the data for its own advertising purposes. Facebook, or its partners, can then deliver ads both on and off the platform. Additionally, a cookie may be stored on your device for this purpose.

Furthermore, Facebook Custom Audiences collects data related to your use of our website, enabling Facebook to link this information to your specific profile. Based on this data, you may be shown personalised promotional content on Facebook.

Alongside Meta Pixel, we also utilise the Facebook Conversions API (CAPI) to display ads that are more relevant to your interests and online activities. Through this service, we can gather and transmit data about your interactions with our website directly to Facebook. This helps improve the accuracy and effectiveness of our ad campaigns.

Facebook CAPI uses information you have voluntarily provided to us, allowing Facebook to better identify and target users across its platforms, including Facebook, Instagram, and Messenger. All data is encrypted and securely transmitted to Facebook’s servers.

More information:

• www.facebook.com/privacy/policy/
• www.facebook.com/business/help/651294705016616
• www.facebook.com/business/tools/meta-pixel
• www.facebook.com/business/help/2041148702652965?id=818859032317965

Hotjar (Analytical Cookies)

We use Hotjar based on your consent to better understand the needs of our users and optimise your experience on our website. Hotjar is a web analytics tool that analyses user behaviour (e.g., the amount of time spent on different pages, which links are clicked, user preferences, and dislikes).

Hotjar uses cookies and other technologies to collect data about our users’ behaviour and their devices. This includes the IP address of the device (processed during your session and stored in a de-identified format), screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language for displaying our website.

Hotjar stores this information on our behalf in a pseudonymised user profile. All this data helps us make informed decisions to enhance the user experience and optimise our online presence.

More information:

• www.hotjar.com/legal/policies/privacy/
• help.hotjar.com

Dynamic Yield (Personalization Cookies)

We use the Dynamic Yield service, based on your consent, to personalise your user experience when visiting our website. Dynamic Yield optimises website content for you by providing precise recommendations, such as similar products or other relevant content, making your visit a more tailored experience. Dynamic Yield collects and processes the following data: IP address, geographical location, device information, browser information, usage data, referring URL, unique mobile device identifier, user agent details, and data about your activities on our website. Dynamic Yield uses cookies for this purpose.

If you do not provide your consent, Dynamic Yield will only read your geographical location using your IP address and user agent data, but will not store or process any of this information. This is done to display product recommendations (such as similar items or bestsellers) on the website without setting cookies. These data points are not assigned to you as an individual nor combined with any personal data that may exist. Additionally, we do not use or evaluate these data, especially location information.

In this case, product recommendations are displayed based on our legitimate interest in providing relevant product suggestions. The data collected through this process is limited to the bare minimum needed and contains minimal personal reference.

More information:

• www.dynamicyield.com/gdpr-and-privacy/

What cookies do we use on this website?

How to manage cookies?

Every visitor to our website can manage cookies that require consent.

When visiting any Valamar website, a cookie consent banner will appear, providing all the information about the cookies used on that specific site. This banner allows you to give explicit consent for certain cookies. If you prefer not to give your consent, you can indicate this by selecting the relevant option or simply click the "X" in the corner of the cookie consent banner.

To keep the information displayed in the cookie consent banner updated at all times and to track consents and withdrawals, we use the Usercentrics Consent Management Platform (Usercentrics GmbH). This platform collects consent and rejection data (including ID, time, and type), IP addresses, geographical location, referrer URLs, user preferences, and language settings. These cookies allow Usercentrics GmbH to inform users about specific tags and online technologies on our website, as well as to obtain, manage, and document user consent. The legal basis for this data processing is our legal obligation to provide evidence of consents. Data related to consent (both acceptance and withdrawal) is stored for one year. For more details about Usercentrics’ data protection measures, please visit their privacy policy at: usercentrics.com/privacy-policy/

Please note that changes to cookie consent settings must be made separately for each device you use, and even on the same device, if accessed through different user accounts.
If you change your mind regarding your cookie settings, you can update them at any time by reopening the cookie consent banner.

Additionally, you can always delete cookies stored on your device, which will disable further processing of your personal data through such technologies. Each web browser has its own procedure for deleting cookies.
If you use our mobile apps, you can adjust your preferences within the app’s analytics settings.
If you do not wish to be tracked, you can activate the "Do Not Track" (DNT) option in your browser. This guarantees we will not monitor your online activities. Most browsers include a "Do Not Track" setting.

Below are links to instructions for deleting cookies in the most popular web browsers:

• Google Chrome: support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=en
• Microsoft Edge: privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy 
• Mozilla Firefox: support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox 
• Microsoft Internet Explorer: support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
• Opera: help.opera.com/en/latest/web-preferences/#cookies 
• Apple Safari: support.apple.com/en-gb/safari

Additionally, if you delete your browsing history and simultaneously enable the option to delete cookies, this will remove all cookies currently stored on your device. Most modern browsers also allow you to block cookies from being stored on your device entirely.

What if I don’t want cookies?

Essential cookies cannot be disabled, but you don’t have to accept or provide consent for any other cookies. Since cookies are designed to enhance and streamline your use of our website and its features, please be aware that blocking or deleting cookies may prevent certain functions from working as intended or may alter their appearance and performance within your browser. Furthermore, you may no longer receive advertisements tailored to your preferences.

Changes to the cookie policy

hanges to this policy will be published here. Please check regularly for updates. If you have any questions, you can contact our Data Protection Officer (DPO)  at dpo@valamar.com or by mail at Valamar Riviera d.d., Stancija Kaligari 1, Poreč, Croatia.

Third-party cookies

Some of our pages display content from external service providers, such as YouTube, Facebook and Twitter.
In order to view this external content, you must first accept their terms of use. This includes their cookie policy, which we do not control.

Some third parties that provide services on our websites are:

• You Tube: www.youtube.com/t/terms
• Internet Archive: archive.org/about/terms.php
• Google Maps: www.google.com/intl/en_be/help/terms_maps/
• Twitter: twitter.com/en/tos?wcmmode=disabled#intlTerms
• Microsoft: www.microsoft.com/en/servicesagreement/
• Facebook: www.facebook.com/legal/terms
• Google: policies.google.com/terms?hl=en&gl=be
• LinkedIn: www.linkedin.com/legal/user-agreement

These service providers may change their terms of service, purpose and use of cookies, etc. at any time.

Data protection official

VALAMAR RIVIERA has appointed a personal data protection official whom you can contact at any time – via email: dpo@valamar.com or by mail to the address Valamar Riviera d.d., Stancija Kaligari 1, Poreč, Republic of Croatia – for DPO, issues related to personal data protection and for exercising your rights guaranteed by the General Data Protection Regulation.

Changes to the cookie policy

Changes to this Cookie Policy will be posted here. Please remain regularly informed about possible changes.