This page provides information about personal data protection and the safe use of our online services.
In addition to information about the protection of personal data, it also sets out the procedures, policies and measures that are implemented to ensure a high level of security of personal data.
Current security notices and warnings are published here on a regular basis, along with information about any personal data breaches where applicable, notices of possible security threats, and useful advice on protecting personal data and using digital services more safely.
The aim of this page is to provide timely and transparent information that contributes to the safe and reliable use of our services.
For any questions relating to the protection of personal data, you may contact us at: dpo@valamar.com
For all other information on how we process personal data, please see our Privacy Policy. Details on the use of cookies are available in our Cookie Policy.
Following the notifications already sent to our guests, we would like to provide additional information and transparently inform all interested parties about the incident, as follows:
NATURE OF THE PERSONAL DATA BREACH
When?
The first reports from guests who had booked accommodation at Valamar properties were received on the morning of 4 June 2026. While processing incoming correspondence, staff of the Valamar Reservation Centre (VRC) identified enquiries and messages from guests relating to the event in question. This was also the moment when Valamar first became aware of a possible security incident involving a possible personal data breach. Later that same day, Valamar received further information about the incident, first verbally and then in writing, from PHOBS d.o.o. za informatičke usluge, with its registered office in Dubrovnik, Vukovarska 19, OIB: 09221756952 (hereinafter: Phobs).
How?
Valamar Riviera, as the controller of the personal data of guests who have made reservations for accommodation at Valamar properties, uses the reservation management system of the data processor Phobs, based on a business cooperation agreement and a personal data processing agreement. Phobs provides this service to a number of controllers, including hoteliers, and processes reservations for several independent controllers within the same system.
According to the notification received from Phobs, the incident occurred as a result of compromised user credentials for a single user account that does not belong to Valamar, followed by the malicious misuse of an existing functionality of the Phobs IT system, with the aim of stealing reservation data.
Which guests?
At this stage, it is not possible to determine which specific reservations were affected by the incident and, consequently, which guests or categories of personal data may be concerned. Based on the content of the messages received, the incident appears to concern guests who made reservations for accommodation at Valamar properties during this year.
Which data?
We have received information from Phobs regarding the categories of data that may have been affected by the incident:
Payment card details include the card type, the last four digits of the card number, the card expiry date, and the cardholder’s name. The full card number (PAN) and security code (CVV) were not exposed.
Based on the information currently available, there is no immediate risk of unauthorised card use using only these details. However, since complete payment card details were not exposed, attackers may attempt to obtain them through fraudulent messages (smishing/phishing) that encourage recipients to click on a fraudulent link and then enter their full payment card details.
LIKELY CONSEQUENCES OF THE PERSONAL DATA BREACH
The likely consequences are the possibility of receiving fraudulent messages (so-called smishing/phishing messages) that may appear credible at first glance and increase the possibility of fraud. In addition, the risk of unauthorised use of personal data cannot be entirely excluded, even where such use may not be directly related to the initial incident.
MEASURES TAKEN OR PROPOSED TO BE TAKEN BY THE CONTROLLER TO ADDRESS THE PERSONAL DATA BREACH, INCLUDING, WHERE APPROPRIATE, MEASURES TO MITIGATE ITS POSSIBLE ADVERSE EFFECTS.
Valamar has taken a number of measures to reduce the risk and protect guests. In addition to responding individually to enquiries received, we have sent warnings and notifications to guests whose reservations may potentially have been affected, with the aim of preventing and reducing the risk of their falling victim to fraudulent messages.
Our internal IT department, in cooperation with external IT partners, is carrying out additional checks and analyses of the IT infrastructure, during which no irregularities or indications of any compromise of Valamar’s internal systems have been identified. At the same time, Valamar remains in close contact with the data processor and continues to monitor the measures it is implementing.
According to the information provided to us, the data processor took immediate steps to prevent any further unauthorised access after the incident was identified. These included identifying the compromised user account, resetting access credentials, blocking the IP addresses used to send malicious requests, and disabling data export functionality. Additional technical protective measures have also been implemented, including rate limiting on relevant scripts and additional security authentication mechanisms. At the same time, a detailed system analysis is being carried out, with the involvement of external cybersecurity experts, to determine the scope of the incident.
If you have any questions regarding the authenticity of messages you receive in connection with your reservation, you may also contact us at reservations@valamar.com
For all enquiries relating to the personal data breach and the exercise of your rights, please contact us at dpo@valamar.com